Do Not Attempt
“One thing we’re adept at is telling a story, and authenticity is one of the core values of the [Jeep] brand.”

Kim Adams-House, advertising director, Jeep

 

“Manifesto”
By Jeep

 

When you came into this world
You tumbled in head first
Motherless children run a hard road when your mother’s dead
All arms and legs
Looking everywhere
Moving everywhere
Motherless children run a hard road when your mother is dead
You went where your eyes and ears took you
And little by little
You became you
Motherless children run a hard road
Hard road
Hard road
You found tools to satisfy your curiosity
Because you wanted to see more
And do more
Motherless children run a hard road when your mother is dead
And there was something to be found
In everything
And little by little it changed
People told you things
“But wait, there’s more!”
Where to go
What to do
What not to do
Little by little the world started to feel smaller
Some people say your sister will do
Only
It isn’t
Soon as she married turn her back on you
You’re still here
And you’re still you
Motherless children run a hard road when your mother is dead
The horizons haven’t gone anywhere
And the tools you need are right here
(Professional driver on closed course.
Do no attempt water fording unless depth is known to be less than 20 inches.
Traversing water can cause damage not covered by the new vehicle warranty.
Always off-road responsibly in approved areas.)
So you can throw yourself at the world head first
(Do not attempt.)
Again
Introducing the all-new Jeep Cherokee
BUILT FREE
(Jeep is a registered trademark of Chrysler Group LLC.)
Jeep®
JEEP.COM/CHEROKEE

 

 
Eric Jett is a writer, designer, and teacher from Charleston, WV. He is a founding editor of Full Stop.


 

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