“One thing we’re adept at is telling a story, and authenticity is one of the core values of the [Jeep] brand.”
— Kim Adams-House, advertising director, Jeep
You tumbled in head first
And little by little
You became you
And do more
And little by little it changed
People told you things
What to do
What not to do
Little by little the world started to feel smaller
And you’re still you
And the tools you need are right here
Do no attempt water fording unless depth is known to be less than 20 inches.
Traversing water can cause damage not covered by the new vehicle warranty.
Always off-road responsibly in approved areas.)
(Jeep is a registered trademark of Chrysler Group LLC.)
Eric Jett is a writer, designer, and teacher from Charleston, WV. He is a founding editor of Full Stop.