As more and more people are questioning the value of a college education, branding — the process of creating perceived value out of thin air — is becoming increasingly important for universities.
The time for bemoaning the vanished roles once served by publishers is clearly past. Business has changed; It’s not changing back. Would we even want it to?
Is an upper-class student with access to familial resources as precarious as a single mother working at a fast food restaurant laid off for sounding the alarm against sexual harassment at work?