Indivisible: America’s Cultural Nationalism
Some people confuse all our talk of melting pots for the ingredients, not the final product. But it is the resulting mush, packaged and frozen and shipped out to all two-hundred-fifty locations, that we celebrate.
Exposure to more ads means more reading and seeing and hearing the empty rhetoric of essentialist perlocution: paltered clichés, tropes, maxims, lies, and nonsense. One result, in Barthes’ view, is a cheapening of the greater language.