As more and more people are questioning the value of a college education, branding — the process of creating perceived value out of thin air — is becoming increasingly important for universities.
When you clean, you can now be sure that 99.9% of germs have been eradicated and that your floors will literally sparkle. But what if your apartment isn’t the only thing in need of cleaning. What if you’re dirty?
How is it that a word which has always conveyed direct agreement has been rethought and re-presented in the form of a tentative question? What does this tell us about how people view making concrete claims? Or about their ability to have their voice heard?
Many people seem happy to think of writing as something that, if simply practiced enough, can be perfected — or even worse, they think of writing as a job. But here’s one piece of advice I haven’t come across in my perusal of readily available resources: play video games.